September 2025 Content Roadmap
Anthony – 60+ Short-Form Videos Across All Platforms
This comprehensive roadmap outlines our strategy to establish Anthony as the dominant voice in his space through strategic, high-volume content deployment across all major platforms.
Why This Roadmap Matters
Clarity & Structure
Provides a detailed framework for all September content, ensuring everyone knows exactly what's happening and when.
Consistent Output
Ensures delivery of 60+ high-quality short-form videos without sacrificing quality or message integrity.
Authority Positioning
Strategically positions Anthony as a bold, trusted voice across Instagram, TikTok, YouTube Shorts, and LinkedIn.
The September Strategy
Volume
60+ content pieces total
≈15 per week
Publishing 2 per day
Distribution
Each piece will be optimized and deployed across all major platforms:
  • Instagram
  • TikTok
  • YouTube Shorts
  • Facebook (once confirmed)
Content Pillars
  1. Hot Takes: Bold, opinion-driven content that establishes thought leadership
  1. Tactical: Actionable frameworks viewers can implement immediately
  1. Storytelling: Personal lessons that build authentic connection
  1. Motivation: Direct calls to action that inspire immediate change
  1. Contrarian: Challenge conventional wisdom to stand out
How It Breaks Down in Themes
1
Theme: Bold Beginnings
Kickoff strong with bold hot takes + tactical advice. Front-load with attention-grabbing content to set the tone for the month.
Focus: Establish authority quickly with "scroll-stopping" hooks.
2
Theme: Building Connection
Deeper connection via personal storytelling + motivation. Share compelling personal experiences that viewers can relate to.
Focus: Humanize Anthony's brand through authentic narrative.
3
Theme: Challenging Norms
Authority-focused contrarian insights + frameworks. Question industry standards with well-reasoned alternatives.
Focus: Position Anthony as a forward-thinking industry leader.
4
Theme: Forward Momentum
Leadership + mindset content to set tone for October. Conclude with actionable insights that bridge to next month.
Focus: Leave viewers wanting more and primed for October content.
What You'll Be Saying On Camera… examples
"Average advice will keep you average. That's why most people never get ahead."
"The fastest way to grow is to do what doesn't scale at the beginning."
"Comfort zones are prisons disguised as lifestyles."
"Your biggest expense isn't taxes. It's missed opportunities."
These high-impact statements are designed to stop the scroll and position Anthony as a bold, authoritative voice in his space.
Our Process for September
PREP
Anthony receives complete prompt package and scripts for efficient batch filming sessions. All technical requirements and talking points provided in advance.
PRODUCTION
Creative team edits raw footage, creates platform-specific optimizations, adds captions, graphics, and prepares for multi-platform distribution according to each platform's best practices.
POSTING
Strategic deployment of 2 videos per day across all platforms, with each piece optimized with specific hooks, captions, hashtags, and calls-to-action.
REPORTING
Comprehensive end-of-month performance analysis across all platforms, identifying top performers, engagement patterns, and audience growth metrics to inform October strategy.
What to Expect
Omnipresence
Consistent daily presence on every platform, creating the impression Anthony is everywhere at once in his niche.
Authority Positioning
Clear establishment as a thought leader through bold, differentiated content that stands out from competitors.
Deeper Engagement
Increased audience connection through strategic storytelling and contrarian messaging that provokes response.
Data-Driven Insights
Comprehensive performance metrics across platforms to refine and sharpen October's content strategy.
Locked and Loaded
1
Filming Sessions Scheduled
All prompts ready and delivered to Anthony for review. Batch filming days confirmed for maximum efficiency.
Technical requirements provided to ensure optimal shooting conditions.
2
Content Engine Activated
Production workflow in place with team roles clearly defined. Posting starts week of September 2nd.
Platform-specific optimizations confirmed for each piece of content.
3
Reporting Framework Ready
Analytics tracking set up across all platforms. End-of-month comprehensive report will inform October roadmap.
Weekly check-ins scheduled to monitor performance and make real-time adjustments if needed.
Questions? Contact : contact@digitalitymarketing.com
Ready to dominate?
Anthony Dimauro × Digitality Marketing × September 2025